Stroking

In the fast food resturant industry, workers  are constantly being overwhelmed with compliments and praises. This practice is known as “Stroking” according to Eric Schlosser’s “Fast Food Nation.” Stroking is used to psycologically make the worker feel good about working in an industry where “90% of the nations fast food workers are paid minimum wage,provided no benefits, and scheduled to work only when needed”(Fast Food Nation pg. 73-74).  When workers are “stroked,” they feel as if they are needed and the company wont function correctly without them. That is the intention of the stroker which in this case would be the  manager. Now the reason why stroking is even done is because in order for a business to be successful it needs workers. Pual Lowe states that he was very successful and had millions of dollars. At the end of the day, it doesn’t even matter. At his seminars, which people go to learn how to become financialy successful hear this. It casuses silence because every single man and woman in there know that it is true. I think it makes executives think twice if “stroking” is morally right tactic to use.