Brand Essence

Brand Essence is what companies, in this case fast food restaurants use to make the consumer feel some type of “pleasure” or at home feeling when consuming their product or at their facility. In other words, their tactic to make the consumer feel connected to the restaurant. The restaurants that succeed at this the most are the ones that can make a consumer feel “connected” all the way through adulthood. For example, McDonalds has been around for quite a few decades and use the  symbol of Ronald McDonald, the golden Arch, and a playground inside most restaurants to make the consumer feel connected all the way through adulthood. The reason why I say they are the most successful is because adults go to McDonalds sit down with their kids and can reminisce about their times as a child in the restaurant playing in the playground. According to Fast Food Nation, kids recognize Ronald McDonald at a very young age. The Golden Arch has become an American “Logo.”